How Do I Choose a Brand Name?
You’re not alone if you’re stuck choosing a brand name for your business. Choosing a brand name that will forever be associated with your business can be difficult. The name you choose will determine what customers think of your products, whether or not they can search for your website online, and will influence brand experience.
Fortunately, several tips can help you develop your brand name ideas list. These tips can help you develop a store name in no time, so you can focus on what matters – running your business. Below are some things you should consider when choosing a brand or store name.
Choose a Brand Relevant Name
Perhaps the most essential factor in choosing a store name is choosing one relevant to your business. Selecting a relevant business name allows your customers to gain a sense of understanding on what you offer. A relevant brand name can also develop trust in customers since they understand your priority for your company is geared toward the services you offer. For instance, if you offer mental health services, then “MentalHelp” or “MindRestore” are good brand names to choose from (these are just some ideas).
If you’re having trouble creating a brand name relevant to your business, the name generator Namify can help. This online generator uses simple keywords to create brand names relevant to your company! Input two keywords or phrases and click on their search tool to instantly get a list of brand names.
Choose a Unique Name
Did you know that 88% of customers find brand uniqueness important? This statistic makes sense, considering no one wants a second-hand or knockoff product or service. While you might want to choose a brand name similar to other giants for added visibility, this probably won’t make you seem comparable. Instead, choose a unique name that allows your company to stand out among the competition and ensure your customers your business is authentic.
To choose a unique name, use name generators like Namify for help. Namify generates unique business names that you can use for your online or brick-and-mortar business.
Choose a Name that’s Easily Accessible
It’s also a good idea to choose a name easily accessible to others. For instance, if you want customers to search for your business online, choosing a name that is easy to pronounce and spell is a great idea.
Namify creates names for your business and also allows you to check the status of their domain. New business owners should choose a name that is available online as well. If a domain name and business name are available, it’s best to choose this name so you can get started on developing your website right away.
Consider Scalability
Business growth is essential for companies that want to last more than a year. Most companies will need to grow at around 5% to 7% per week when they first form. For this reason, choosing a name that allows you to grow and maintain your brand image is crucial. For instance, a specific name such as “Shampoo Store” won’t help if you consider adding other haircare products or services.
Instead, choose a name that encompasses your brand values, such as “Better Hair Today.” This name is one example of how you can choose a beautiful and unique business name that is easy to search online, encompasses many possible products and services, and is easy to remember.
